The majority of screen time is now spent in immersive environments.

Our platform gives you multiple opportunities to dive into this landscape and engage your customers.

Fan Engagement

Sparq leverages officially licensed university trademarks and athlete likeness to put athletes in your location interacting with your customers.


Athletes wear your brand and communicate core messaging as they engage with your customers through games, autographs, selfies, offers and rewards.


Put your brand in front the largest and most affluent fan base of any sanctioned sports entity. Exceptional diversity with 65% of Americans over the age of 12 having a favorite team and a near 50/50 male female audience.


We eliminate the management effort required to get an athlete to create content, post on social or show up to appearances. An athlete's digital twin has no time limits or restraints.


Measure the imapct of every dollar spent in your campagin. See what content and environments are working. Understand how your fans interact with your brand.

Crown U: Go!

Crown U: Go!

Visit locations and have experiences with your favorite athletes in Augmented Reality (AR). Collect autographs to unlock rewards. Unlock new game characters and gear, customize your players and build your roster for upcoming title releases like Campus Rumble!

Coming Soon

Crown U: Campus Rumble

Our second game release coming in 2024! A super hero sports battle royal game for the entire family. Pick your favorite athlete from any NCAA sport and compete to be the last player standing.

Targeted Reach and Frequency

We have a distribution network that includes on and off campus venues in addition to digital properties to drive engagement from the largest number of fans possible.